Local
NAPA AUTO PARTS
NAPA Auto Parts, with over 6,000 stores and 13,000 affiliated repair facilities, wanted to ensure customers and do-it-yourselfers continued to recognize the NAPA brand name. NAPA’s conservative budgets go far with Skyview. Skyview has developed customized broadcast campaigns designed to support NAPA’s Los Angeles locations and surrounding market affiliates utilizing five professional sports teams in the market. By providing a year round market-wide campaign and consistently building awareness, this allows NAPA to efficiently and effectively be in the same broadcast as their larger competitors, establishing not only continued brand loyalty, but repeat business at the individual dealer level.
Regional
AMTRAK
The travel category is highly competitive, saturated with dozens of messages for the travel consumer. Recognizing this, Amtrak realized as a company, they would have to distribute a unique message and make a deeper connection with the traveler to gain business. With this strategy, Amtrak began carving out new distinctive territories targeting sports fans interested in supporting their teams on the road. Skyview was able to provide Amtrak with a multi-market “Team Rival” campaign including nine major Midwest and Southeast markets and 10 professional sports franchises. While raising continued awareness of the Amtrak brand, the campaign marketedAtrak as the premiere regional mode of transportation for its value and efficiency.
National
CABOT STAINS
Cabot Stains was new to radio in 2009. Their original goal was to create awareness targeting their core demographic through a national MLB radio campaign. They efficiently partnered with Skyview on a full national campaign airing across each of the MLB team’s radio networks throughout the season. Post campaign research done by the client showed not only a positive awareness return, but more importantly increased Cabot’s market share from their top competitors.
Spanish
FARMERS INSURANCE
In 2009, Farmers Insurance launched its latest Spanish advertising campaign titled “Force Field”. The Spanish market is composed of an incredible mix of cultures and is difficult to cultivate efficiently. Skyview was able to execute a radio campaign in targeted markets using our Spanish affiliate network of stations comprised from Spanish sports broadcasts. The Farmers Insurance campaign was able to take advantage of Skyview’s capability to efficiently deliver several Spanish affiliate stations during play-by-play programming. It included :60 second messages and was effective in providing listeners with a unique way to illustrate Farmers “right fit” coverage and set it apart from other insurance providers.